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Brand journalism has emerged as a powerful tool for tourism businesses to engage with modern travellers, especially within Sri Lanka’s rapidly evolving tourism industry. Blending corporate messaging with journalistic storytelling, brand journalism enables tourism brands to forge stronger connections with travellers, offering authentic and inspiring narratives that go beyond traditional promotional content. This article examines the growing influence of brand journalism in Sri Lanka’s tourism sector, highlighting its role in shaping brand perception, fostering trust, and driving consumer engagement. Through case studies, theoretical insights, and an exploration of the digital transformation in Sri Lanka, the paper underscores the transformative potential of brand journalism in enhancing the visibility and appeal of the country as a premier tourist destination in the global market. Sri Lanka’s tourism industry has long been a cornerstone of the nation’s economy, contributing significantly to its GDP and employment. The country’s diverse attractions, ranging from ancient ruins and tea plantations to pristine beaches and wildlife sanctuaries, have made it a sought-after destination for international travellers. However, the dynamics of tourism marketing have shifted considerably in recent years, driven by the rise of digital technology and changing consumer behaviours. Traditional marketing strategies, such as print advertising, television commercials, and promotional brochures, are no longer sufficient to engage modern travellers who seek authenticity, transparency, and a deeper connection with the destinations they visit. This evolution has paved the way for brand journalism, an approach that integrates storytelling techniques from journalism with the objectives of corporate branding. In the context of tourism, brand journalism enables companies to craft compelling narratives that resonate with travellers’ aspirations, emotions, and values, ultimately driving stronger engagement and loyalty. In Sri Lanka, where the tourism industry is deeply intertwined with the country’s cultural and natural heritage, brand journalism presents a unique opportunity to elevate the nation’s appeal by telling stories that inspire and captivate potential visitors. This article explores the role of brand journalism in Sri Lanka’s tourism industry, highlighting its effectiveness in fostering trust, enhancing brand perception, and creating meaningful connections with travellers. The Concept of Brand Journalism in Sri Lanka’s Tourism Industry Brand journalism represents a shift in how tourism brands communicate with their audience, moving away from traditional promotional content toward a more narrative-driven approach. In the Sri Lankan tourism industry, brand journalism has become an essential tool for highlighting the country’s rich cultural heritage, diverse landscapes, and unique travel experiences. By focusing on storytelling, tourism brands can create content that not only promotes their offerings but also engages travellers on an emotional level. For example, instead of merely advertising a hotel or resort, a tourism brand might share the story of a local artisan whose craft has been passed down through generations, providing travellers with a deeper understanding of the cultural significance of their destination. This narrative-driven approach allows tourism brands to connect with travellers in a more meaningful way, fostering a sense of trust and loyalty that goes beyond the traditional transactional relationship. In Sri Lanka, where the tourism industry is characterized by its unique blend of history, culture, and natural beauty, brand journalism provides an opportunity for brands to differentiate themselves in a competitive market by telling stories that resonate with travellers’ values and aspirations. In Sri Lanka’s context, brand journalism in tourism also serves to convey the island’s stories to a global audience. Whether it is through videos, blogs, social media, or podcasts, tourism brands are tapping into the power of digital storytelling to showcase Sri Lanka’s hidden gems, cultural festivities, wildlife, and wellness experiences. These stories often go beyond promoting a destination—they evoke emotions, ignite curiosity, and give travellers a glimpse of what makes Sri Lanka unique. By weaving narratives around the experiences that travellers will encounter, from the ancient rock fortress of Sigiriya to the surf-friendly beaches of Arugam Bay, brand journalism creates an inviting portrayal of Sri Lanka as a destination filled with adventure, discovery, and serenity. Brand Journalism vs. Traditional Tourism Marketing The transition from traditional tourism marketing to brand journalism reflects a broader shift in the way travellers engage with brands and make decisions about their travel experiences. Traditional tourism marketing often focuses on direct promotional tactics, such as glossy advertisements, discounts, and deals that encourage travellers to book their trips. While effective in certain contexts, these methods tend to prioritize short-term sales over long-term engagement and loyalty. Brand journalism, on the other hand, places the traveller at the centre of the narrative, creating stories that highlight the human experience of travel. This approach is especially relevant in the tourism industry, where travellers are increasingly looking for more than just a destination—they want meaningful experiences that connect them to local cultures, communities, and environments. In Sri Lanka, the distinction between traditional marketing and brand journalism can be seen in the way tourism brands approach their messaging. Traditional tourism marketing might emphasize the physical attributes of a destination, such as the luxury of a hotel or the beauty of a beach. Brand journalism, however, takes a more nuanced approach by telling the stories of the people and places that make these destinations special. For example, instead of simply promoting a luxury resort in Sri Lanka’s hill country, brand journalism might focus on the story of the local tea farmers who supply the resort’s tea, highlighting their sustainable practices and the impact of tourism on the community. This type of storytelling not only promotes the resort but also creates a connection between the traveller and the local culture, enhancing the overall travel experience. This shift from a product-focused to a narrative-focused approach is particularly important in Sri Lanka, where travellers are increasingly seeking authentic and immersive experiences. Brand journalism allows tourism brands to meet this demand by creating content that reflects the values and aspirations of their audience, fostering deeper engagement and long-term loyalty. The Role of Digital Platforms in Brand Journalism for Sri Lankan Tourism The proliferation of digital platforms has had a transformative impact on the way tourism brands in Sri Lanka engage with travellers. With the rise of social media, blogs, and online video platforms, tourism brands now can reach a global audience with their stories, offering travellers a glimpse of what awaits them in Sri Lanka. Digital platforms also provide an interactive and dynamic environment where tourism brands can engage directly with travellers, respond to questions, and share updates in real time. This level of engagement is particularly valuable in the tourism industry, where travellers often seek information and inspiration before making their travel decisions. In Sri Lanka, digital platforms have become a key component of brand journalism strategies for tourism brands. Social media platforms such as Instagram and Facebook are widely used to share visually stunning content that showcases Sri Lanka’s natural beauty, cultural heritage, and unique travel experiences. For example, a travel brand might share a series of Instagram posts featuring breathtaking images of Sri Lanka’s coastal landscapes, accompanied by short stories about the local fishermen who have been practicing their craft for generations. These types of posts not only promote the destination but also provide a deeper connection to the local culture, making the travel experience more meaningful for the audience. YouTube and video-based platforms have also become important tools for tourism brands in Sri Lanka to implement brand journalism. Through documentary-style videos, virtual tours, and personal travel stories, tourism brands can offer travellers an immersive experience that allows them to explore Sri Lanka from the comfort of their own homes. These videos often go beyond simple promotional content, focusing instead on the stories of the people, places, and experiences that define Sri Lanka as a travel destination. By providing travellers with a more personal and authentic view of what Sri Lanka has to offer, brand journalism on digital platforms helps build trust and credibility, encouraging travellers to choose Sri Lanka for their next adventure. Additionally, blogs and travel websites have become powerful tools for tourism brands in Sri Lanka to share long-form content that dives deeper into the stories behind the destinations. For example, a travel blog might feature an in-depth article about the cultural significance of Sri Lanka’s ancient temples, complete with interviews with local historians and insights into the history and traditions that make these sites so special. This type of content not only provides valuable information for travellers but also positions the brand as a trusted source of knowledge and expertise. Building Trust and Credibility Through Brand Journalism in Tourism Building trust and credibility is essential for any brand, but it is particularly important in the tourism industry, where travellers are often making significant investments in their experiences. In Sri Lanka, where the tourism industry is highly competitive, brand journalism provides tourism brands with a powerful tool for establishing themselves as trusted sources of information and inspiration. By focusing on storytelling rather than traditional promotional messages, tourism brands can create content that feels authentic, informative, and engaging, helping to build trust with their audience. Brand journalism allows tourism brands to showcase the values and principles that guide their operations, whether it be a commitment to sustainability, support for local communities, or efforts to promote responsible tourism. For example, a Sri Lankan eco-tourism company might use brand journalism to share the stories of the local conservation efforts they support, highlighting the positive impact that tourism can have on the environment. This type of storytelling not only promotes the brand but also helps build credibility with travellers who are looking for responsible and ethical travel options. In addition to building trust with travellers, brand journalism can also help tourism brands foster a sense of loyalty and community among their audience. By sharing stories that resonate with travellers’ values and aspirations, tourism brands can create a deeper emotional connection with their audience, encouraging repeat visits and positive word-of-mouth referrals. In a market like Sri Lanka, where competition is fierce and travellers have many options to choose from, brand journalism provides a way for tourism brands to stand out by building lasting relationships with their audience based on trust and credibility. Case Studies of Successful Brand Journalism in Sri Lanka’s Tourism Sector Several Sri Lankan tourism brands have successfully adopted brand journalism to enhance their reputation and connect with travellers in a more meaningful way. One example is Sri Lankan Airlines, which has used brand journalism to strengthen its brand image and build customer loyalty. The airline has created content that goes beyond traditional advertising by telling the stories of travellers, highlighting cultural experiences, and showcasing its commitment to sustainability. Through blog posts, videos, and social media updates, Sri Lankan Airlines has positioned itself not only as a means of transport but as a storyteller that connects travellers with the unique experiences of Sri Lanka. Similarly, the tourism boards of Sri Lanka have also utilized brand journalism to enhance the appeal of Sri Lanka as a tourist destination. Campaigns like ‘So Sri Lanka’ have effectively tapped into the power of storytelling to promote the island’s unique experiences, from its diverse wildlife to its ancient heritage. By focusing on the stories of the people, places, and experiences that define Sri Lanka, these campaigns have successfully positioned the country as a destination for travellers seeking authentic and transformative experiences. ALMA.Shameem Senior Lecturer in Marketing Management Department of Marketing Management South Eastern University of Sri Lanka almashameem@gmail,com Prof. Sivesan Sivanandamoorthy Programme Head / Tourism and Hospitality Unit University of Jaffna S.Thowfeek Ahamed Senior Lecturer in Management Department of Management SLIATE – Hardy AmparaLINCOLN — What was once a major event of the college football season has, in the first week of December, just become one of the subplots. Early signing day is here for Nebraska and every other program, many of which, including NU, have their attention split several ways. Conference title games haven’t even been played yet. The transfer portal — not officially open until Dec. 9 — has nevertheless been whirling with at least seven Husker departures since Monday. NU has lost one coordinator, locked another up for two years, and set its sights on Kentucky assistant Daikiel Shorts to coach receivers. Matt Rhule’s early afternoon press conference may focus just as much — perhaps more — on topics as the 2025 recruiting class, which stood Tuesday evening at 19 members. By the time Rhule talks about the class, it could grow by a few or in theory shrink, were commits inclined to balk at the departure of Nebraska defensive coordinator Tony White. That hasn’t been the case so far, as some of the highest-rated prospects in the class — four-star linebackers Dawson Merritt and Christian Jones — had reaffirmed their commitment to Nebraska through social media statements. Nebraska awaits final answers from at least three prospects, though Dalkiel’s imminent hiring could, in theory, bring more options into play. »San Antonio Alamo Heights High School five-star athlete Michael Terry, a prospect of few interviews who has narrowed his list to home-state Texas, Nebraska and Oregon, the 6-foot-3, 215-pounder’s top three schools for months. He’ll announce a choice at his 8:15 a.m. signing ceremony on Wednesday. At NU, Terry projects to wideout. »Homestead (Florida) High School four-star receiver Cortez Mills has long been committed to Oklahoma, but recruiting site reporters have him trending to flip to Nebraska. The 6-foot-1, 175-pound Mills caught 79 passes for 1,640 yards and 18 touchdowns last season, breaking Miami-Dade County single-season marks. Mills’ signing ceremony takes place between 8:05-9:30 a.m. in the school’s auditorium. »Kahuka (Hawaii) High School three-star safety Aidan Manutai remains a Husker target, though he’s currently committed to California. The 6-foot, 170-pound Manutai would be part of a defensive backs group that could vie for early playing time. »Another potential prospect to watch is Kentucky receiver commit Dejerrian Miller, who verbally pledged to Shorts and the Wildcats last week and plays prep football at St. Louis Cardinal Ritter, the same school as Husker running back commit Jamarion Parker. Miller did not previously have Nebraska among his top group of suitors and may stick in the SEC. In total, NU plans to sign six in-state commitments — headlined by Jones, an Omaha Westside linebacker — to financial aid papers, as the NCAA in October eliminated the national letter of intent, which binds prospects to school. The group of six — Jones, Omaha North defensive tackle Tyson Terry, Millard North athletes Pierce Mooberry and Caden VerMaas, Wahoo Neumann running back Conor Booth and Lincoln Southwest receiver Jackson Carpenter — are part of one of the strongest corps of in-state recruits in years. Fifteen prospects are poised to sign with FBS programs, with 12 of those headed to power conferences. Unless Terry or Mills flips to NU, Merritt, out of Overland Park (Kansas) Blue Valley High School, is NU’s highest-ranked player in the 2025 class. Thirteen of the 19 prospects in the class have a four-star according to at least one of the four major recruiting services — 247 Sports, ESPN, On3 and Rivals. And all but 247 Sports, as of Tuesday evening ranked NU’s class as No. 20 in the nation. 247 Sports had the Huskers 22nd. Get local news delivered to your inbox!betseru slot 。

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WASHINGTON (AP) — Dayan Nessah scored 19 off the bench to help lead George Washington past Virginia-Wise 102-62 on Sunday. Nessah shot 8 for 9, including 3 for 4 from beyond the arc for the Revolutionaries (11-2). Rafael Castro added 14 points while shooting 6 of 8 from the field and 2 for 3 from the line while they also had 14 rebounds. Darren Buchanan Jr. had 14 points and shot 5 of 10 from the field and 4 for 6 from the line. Bradley Dean led the Highland Cavaliers with 17 points. Lav Cvetkovic' added 14 points and two steals. Zy'Ever Wingfield also had nine points, seven rebounds and two steals. George Washington took the lead with 19:17 remaining in the first half and never looked back. The score was 40-27 at halftime, with Buchanan racking up 12 points. The Associated Press created this story using technology provided by Data Skrive and data from Sportradar .

Ryan Smith Named as Chief Digital and Information Officer at Intermountain HealthRon Paul co-founded the Chicago-based food service research and consulting firm Technomic and was a widely recognized expert on food industry trends. “He was an innovator, coining many new restaurant industry terms, including ‘fast casual,’ ‘home meal replacement’ and ‘convenient meal solutions,’” said former Technomic President Darren Tristano. Paul, 90, died of a brief illness Nov. 8 at Northwestern Memorial Hospital, said his daughter, Karen Lucente. He had lived in the Streeterville neighborhood for more than 40 years. Born Ronald Neale Paul in Chicago, Paul grew up on the West Side and graduated from Austin High School. He received a bachelor’s degree in industrial engineering from Northwestern University in 1957 and an MBA a year later. Paul taught statistics for a time at Roosevelt University and worked for a business unit at the Illinois Institute of Technology’s Research Institute. In 1966, Paul teamed with a colleague, Aaron Lebedow, to form Technomic. Paul’s area of oversight within Technomic was to collect data and to build a database of information involving food service companies, while Lebedow led a group providing market planning and strategic planning to non-food companies such as General Electric and Westinghouse that eventually also worked with overseas clients. “He did a hell of a job in creating that business, and he was well-known in the industry, and the business was well-known in the industry,” Lebedow said. “He really built a special kind of practice in that area.” Lebedow said that what Paul did well was to create an annual study of trends in the food service industry for restaurant clients. Paul also “spoke at every major event” in the food service world, Lebedow said, and clients thought Paul “walked on water.” “He accomplished an enormous amount in the food service industry,” Lebedow said. “He was well-known and well-respected and someone who could guide the growth of the industry, and he had this wonderful program that he could repeat every year.” In 1987, the two parts of Technomic split, with Paul and Lebedow going their separate ways. Paul continued to work to expand Technomic’s food service business, generating consumer surveys and working to predict food trends. Paul also enjoyed mentoring younger executives, helping to serve food service clients and speaking at conferences, his daughter said. Paul had a reputation for walking the halls of Technomic, checking in on his employees and being genuinely curious on how they were doing, Tristano said. “Ron was the consummate entrepreneur and mentor,” Tristano said. “He believed in growing his business by hiring, supporting and retaining good people. His remarks always included the question, ‘What can I do to support you?’” One of the ways Paul worked to understand food service trends was to dine out frequently, Tristano said. He also readily made himself available to reporters seeking comments on the food industry. In 1999, Paul reacted to the increasing dine-and-shop trend in specialty retailers, telling the Tribune that having bars or cafes in upscale boutiques on Rodeo Drive in Beverly Hills or on Madison Avenue in New York made good business sense. “It’s a throwback to shopping as an elegant experience,” Paul told the Tribune. “Giorgio Armani has one in some of their shops. It says, ‘We know how to treat our customers better.’” In analyzing restaurant trends, even Paul had his limits, however. In a 2010 Tribune article on restaurant names, he noted that one subject he and Technomic wouldn’t touch was evaluating and choosing names for eateries, saying it was “too personal.” “Take that Chicago place, (the West Loop restaurant) Girl & The Goat. I mean, how would you counter that anyway?” Paul told the Tribune. Paul ran Technomic until 2015, when he sold the firm to Oakbrook Terrace-based Winsight, a business-to-business media and information company. A first marriage ended in divorce. In addition to his daughter, Paul is survived by his wife of 41 years, Georgeann; two other daughters, Lisa Renaud and Brenda Bradley; a sister, Barbara Rish; seven grandchildren; and one great-granddaughter. Services were held. Goldsborough is a freelance reporter.Man Utd fans have a lot to say about Alejandro Garnacho after performance vs Arsenal, ‘very obvious’ point is clear

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CHICAGO (AP) — Sam Darnold threw for 90 of his 330 yards in overtime to set up Parker Romo's game-ending 29-yard field goal , and the Minnesota Vikings outlasted the Chicago Bears 30-27 on Sunday after giving up 11 points in the final 22 seconds of regulation. Darnold threw two touchdown passes, Jordan Addison caught eight passes for a career-high 162 yards and a touchdown, and T.J. Hockenson had 114 yards receiving for the Vikings (9-2), who remained one game behind Detroit in the rugged NFC North. Caleb Williams threw for 340 yards and two touchdowns for the Bears (4-7), who lost their fifth straight and fell to 5-18 in one-possession games under coach Matt Eberflus, who is 14-31 in 2 1/2 seasons. Minnesota appeared to have the game in hand, leading 27-16 with 1:56 left after Romo kicked a 26-yard field goal. But the Bears weren’t finished. Deandre Carter made up for a muffed punt that led to a touchdown in the third quarter with a 55-yard kickoff return to the 40. Williams took it from there, capping an eight-play drive with a 1-yard touchdown pass to Keenan Allen. A 2-point conversion pass to DJ Moore made it 27-24 with 22 seconds remaining. The Bears recovered the onside kick and Williams hit Moore over the middle for a 27-yard gain to the 30 before spiking the ball. Cairo Santos made a 48-yard field goal as time expired. Chicago won the coin toss, but Williams was sacked for a 12-yard loss on second down, leading to a three-and-out. The Vikings took over at the 21, and Darnold led a 10-play drive, overcoming a sack and two penalties. Darnold connected with Hockenson for a 29-yard completion that put the ball on the 9. He took a knee and then Romo nailed the winner. Darnold surpassed his previous season high of 19 touchdown passes with a 2-yarder to Addison on the first play of the second quarter, and he made it 14-7 with a 5-yard score to Jalen Nailor late in the first half. He completed 22 of 34 passes. Aaron Jones ran for 106 yards and a score for the VIkings. Williams was 32 of 47 with a 103.1 passer rating in his second straight solid performance since Thomas Brown replaced the fired Shane Waldron as offensive coordinator. Moore caught seven passes for 106 yards and a touchdown, and Allen added 86 yards receiving and the late TD. Injuries Vikings: LB Ivan Pace Jr. (hamstring) and LT Cam Robinson (foot) left in the first quarter. ... Darnold missed two plays after he was hit by Gervon Dexter Sr. on a pass play with about 6 1/2 minutes. Up next Vikings: Host Arizona next Sunday. Bears: Visit Detroit on Thanksgiving. ___ AP NFL: https://apnews.com/hub/NFL Andrew Seligman, The Associated PressAs 2024 comes to a close, British American Tobacco's ( BTI 0.05% ) stock is sitting on a roughly 25% year-to-date price gain. That's a pretty rapid advance, particularly for a company that is largely viewed as an income investment, with most of the rally happening over a six-month period, between April and September. Is this cigarette maker worth buying after the price advance, or is there now even more reason to avoid the stock? Here's a look at four key issues you need to consider when making your call. One big reason to like British American Tobacco The one thing that has likely drawn most investors to British American Tobacco is still the biggest reason to like the stock: its dividend yield . Even after this year's price advance, the yield is still 8%, which is far better than the S&P 500 index's 1.2% or the average consumer staples stock's yield of about 2.5% (based on the Consumer Staples Select Sector SPDR ETF as a proxy for the industry). Clearly, if you are looking to generate as much income as possible from your investments, British American Tobacco is a consumer staples business worth looking at. Also notable on this front, the British company shifted to paying dividends quarterly in 2018 and has, since that point, increased its annual payment every year (in British pounds). With this stock, it would be difficult to find anything to complain about when it comes to the income stream it produces. One big reason to dislike British American Tobacco The dividend, however, must be juxtaposed against the company's business, which is largely selling cigarettes. Its core tobacco business has not been performing well. To be fair, no cigarette maker has been doing all that well lately. But it is important to understand what is going on. In the first half of 2024, British American Tobacco sold 6.8% fewer cigarettes than it did in the same period of 2023. In 2023, cigarette volumes declined by 5.3%. And in 2022, they witnessed a 5.1% volume drop. So it's no surprise that the stock had taken a beating in in 2022 and 2023 with the market cap decline more than 40% at one point. This is not the type of trend you see from a healthy business. British American Tobacco, like its peers, has offset its volume declines with price increases, resulting in increased profits this year and a corresponding stock rally. Given the addictive nature of nicotine, smokers are a fairly loyal and reliable customer group. But at some point, it seems likely that those price increases will exacerbate the volume declines. The big question for investors is whether or not a high yield today is worth the risk of buying into a business that is facing a steady decline in demand for its core products. A second reason to be worried about British American Tobacco Before dismissing this issue, it is worth taking a step back in time to the end of 2023. That was when British American Tobacco changed the way it accounted for its U.S. business. Historically, the company had based part of its accounting on the premise that its U.S. brands would have value forever. At the end of 2023, management came to the conclusion that those brands would end up worthless in 25 to 30 years. It took a large write-off, to the tune of 23.0 billion GBP ($29.4 billion), based on that decision. That onetime charge made its 2023 earnings look terrible, but the bigger takeaway was that British American Tobacco basically admitted that its U.S. cigarette operations are in terminal decline. Although it operates a global portfolio, it doesn't bode well for the company that one of its most important markets looks like it is slowly going away. A second reason to like British American Tobacco That said, British American Tobacco clearly isn't ignoring the problem. The fact that it changed its accounting method for the U.S. business clearly indicates that it sees it. So, too, do the company's efforts to build up what it calls its "new categories" business division. This group sells things like vapes and pouches. The division's performance has been a bit of a mixed bag. However, the modern oral pouches product line witnessed volume growth of 50% in the first half of 2024. BTI data by YCharts . The new categories business only accounted for around 16.5% of revenues in the first half of 2024. But the company's efforts in it, notably in its growing modern pouches line, show that it could have a long-term opportunity. That might provide some hope for investors that British American Tobacco can find a way to offset the ongoing declines in its core cigarette operations. Big trade-offs to consider with British American Tobacco Every investment decision requires considering both the positive and negative attributes of the potential purchase. However, the risks are particularly large for British American Tobacco, which is facing a long downtrend in its most important business. While its high-yielding dividend is attractive, this is not a stock you can buy and ignore. In fact, most conservative income investors would probably be better off avoiding it. And if you are brave enough to own British American Tobacco, you'll want to pay close attention to the progress it makes in dealing with the ongoing volume declines in cigarettes. If it can't offset those declines, it likely won't be able to keep supporting its dividend at current levels over the long term.

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1 2 Pune: Property cards of 12,000-odd Kharadi flatowners would be uploaded on the Mahabhumi portal of the land records department within the next three months, with just the work of door-to-door inquiries pending for the city's pilot project, officials with the settlement commissioner's office told TOI on Friday. The property card, besides the name of the owner, will also entail details of the deed of declaration. The department had decided to do away with 7/12 extracts in cities where the property survey has been completed and property cards issued. The project aims at curbing frauds in the real estate sector. The officials said the work on survey, measurement and mapping of the area conducted using high-tech machines, rovers and drones was complete. "Just the work of door-to-door inquiries remains in Kharadi, a task which has been assigned to 50 deputy superintendents from five districts. It is expected to get over within two-and-a-half months," an official said. In Wadgaon Sheri, which is also part of the pilot project, work has started on property assessment. "The project would be rolled out across the city in phases," the official said, adding, "Citizens must ensure that their deed of declaration is completed for their properties." Settlement commissioner NK Sudhanshu took up the project after it was on standby for over 10 years. Rajendra Gole, deputy director (urban land measurement) of the land records department, said a plan has been outlined to appoint deputy superintendents from Pune, Satara, Sangli, Solapur, and Kolhapur districts as inquiry officers. "The work will gain momentum in the coming year for these areas," he said. A computer system developed with the National Informatics Centre's help was used for the pilot in Kharadi and Wadgaon Sheri. "Consequently, the Kharadi survey was approved by the civic body and completed within two months using modern technology. The prepared maps received civic body's confirmation in Nov. Now, they can take it forward," the official said. A similar initiative will be implemented in other parts of the city, another official said. "The work is in process. Many citizens have reached out to us to check the progress of their area's survey report," the official said. GRAPHIC As a part of the project, the land records department will verify ownership before issuing the cards Deputy superintendents from the Pune division will conduct this verification, with a target of completing the task within two and a half months Once verification is complete, property cards will be uploaded on the Mahabhumi portal Similar initiatives have been completed in Mira Bhayandar and Thane district where around 45,000 properties have been mapped, and property cards uploaded on the website Stay updated with the latest news on Times of India . Don't miss daily games like Crossword , Sudoku , and Mini Crossword .Ruben Amorim has admitted are “going to suffer for a long period” as the players try to adapt to his methods during the season. United got off to a blistering start in Amorim’s first game as the club’s new head coach when Marcus Rashford scored after just 81 seconds . But equalised through the impressive Omari Hutchinson shortly before half-time and United were indebted to goalkeeper André Onana for making two outstanding saves to deny Liam Delap and secure a 1-1 draw. Amorim claimed his players were guilty of “thinking too much” as they wrestled with his new 3-4-2-1 system and fresh information and warned that there will be difficult moments ahead during the transition to a different structure and set-up in mid-season. “I know it’s frustrating for the fans but we are in this moment with a lot of games [to play],” he said. “We are going to suffer for a long period and we will try to win games. This will take time. We have to win games but we could lose if it was not for Onana so I think we have to understand that and think and be pragmatic that these guys had two days to train to change so much. “It’s hard to expect anything now. It’s not a surprise but you have to see it in game. That’s why I was a little bit anxious because you cannot understand what will happen in the game. I felt that. “They were thinking too much during the game and that is normal. We started very well but then we should have more possession with the ball, kept the ball and sometimes we had the ball in defence and the rest of the guys were too stuck because they were thinking: ‘Where should I be?’ “So this is the first point. When we make a new structure and you are so clear on that, they need time to have some fluidity in the game and I felt that. But it’s two sessions and I felt they did OK.” One of the severe drawbacks for United of changing manager during the season is Amorim has little time to work with his squad on the training pitch. If United overcome Spurs in their Carabao Cup quarter-final tie on December 19, Amorim will have one blank midweek – straddling New Year’s Day – until the end of January and not until the end of February if they fail to finish in the top eight of the Europa League and face additional games. Amorim admitted it would be a case of learning on the job and a lot of rotation of players in an effort to get them all to grasp his methods. “We have to find a way,” he said. “I think the only way to do it is we have games and the guys that don’t play have training. Everybody is going to play, everybody is going to be on the bench, so they have the feeling of the game but they need to train. “With this schedule we need to rotate the team so we will try to use that to train, to improve the team and to win matches. Without the time we have to find the time, I think this is the only way some of the guys are going to play. “Some of the guys in the next day will work on our idea and then they will change their position. “What I understood today is they are really trying. They stay in the positions, they receive the information and they try to use it in the game, that is very important. Even in the difficult moments I felt they were doing the things we wanted them to do.” Amorim acknowledged there were players, such as Diogo Dalot, who were now being asked to do the opposite of what they were being instructed to do previously under Erik ten Hag. “They are thinking too much because things are so different,” Amorim said. “Some details – like they used to pass the ball and go forward, even the centre-backs. Now they have to go back. It’s these type of things – they start going forward and they have to think too much. “Dalot used to pass the ball to centre-backs, then go inside, play as a midfielder, now he has to stick to this position [out wide as a wing-back]. It’s hard for the players in three days to cope with everything but if we talk about the structure I think that’s why I was brought here in the middle of the season. “We try to cope with the things they are used to doing. Next year in the same stage we could be here with the same problems. Or we start now, we risk a little bit, we suffer a little bit and in the next year we will be better at this point so we have to risk it a little bit. “They are thinking too much because we are changing so much with two training [sessions]. When we want to listen to a lot of you guys that Manchester United doesn’t have a structure, we will have a situation where you see a structure and you will say that: ‘But, oh, it’s not fluid.’ “This is like steps. We have to put in the heads [of the players] the structure. When they stop [over] thinking about the structure they will play so much better. But we need time to do that and during this time we have to manage to win games. That is very important and I know that.” Kieran McKenna, the Ipswich manager, believes his side are making clear progress and could have won but for Onana. “On another day we could have won it but if you concede an early goal the game could have run away from us, so credit to the players,” he said. “As the half went on we got more aggressive and more brave. It’s pretty clear we are making progress. “We have been pretty consistent across the 12 games. Considering where we have come from to only lose five of the 12 games is pretty good.”Alabama and Mississippi tumbled out of the top 10 of The Associated Press Top 25 poll Sunday and Miami and SMU moved in following a chaotic weekend in the SEC and across college football in general. Javascript is required for you to be able to read premium content. Please enable it in your browser settings.

The Ole Miss Rebels can secure a trip to the College Football Playoff and maybe even a trip to the SEC Championship Game if they win their final two games, one of which is tomorrow against Florida. Ahead of the game, one member of the Rebels is already taking shots at the Gators. Video of the Rebels traveling to Gainesville, Florida for tomorrow's game showed that Ole Miss pass rusher Princely Umanmielen was wearing a Florida ski mask. On3 Sports pointed out that Umanmielen transferred to Ole Miss after previously playing for Florida. Ole Miss EDGE Princely Umanmielen is traveling to Gainsville wearing a Florida ski mask💀 Umanmielen transferred from UF in the offseason. (h/t @OleMissNoProb ) https://t.co/G13hXXAREd pic.twitter.com/bXniMsYMjz In four seasons for the Gators, Umanmielen had 99 tackles, 26 tackles for loss and 15.0 sacks in 45 games. Through just nine games in his lone year for the Rebels, he's already achieved nearly half of that production with 12 tackles for loss and 7.5 sacks. It's been a downright great season for the Rebels and Umanmielen has done his part, which included two sacks, two tackles for loss and five tackles in their huge upset win over Georgia two weeks ago. That win over Georgia was arguably the biggest of head coach Lane Kiffin's career and has put the Rebels on the fast track to the College Football Playoff in spite of losses to Kentucky and LSU earlier this year. Icon Sportswire/Getty Images With their final games coming against 5-5 Florida and 2-8 Mississippi State, there's no reason that the Rebels shouldn't win out and finish the season 10-2 with a 6-2 in-conference record. From there, they just have to hope that the dominoes fall in a way that benefits them before the final College Football Playoff team selection is announced. Of course, Florida have shown that they can punch above their weight class a number of times under head coach Billy Napier and could just as easily rain on the Rebels' parade. The game will be played at 12 p.m. ET tomorrow and will air on ABC. Related: The 16 Most Painful College Football Programs To Root For

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